Urban Company
A makeover-style campaign film I wrote and directed for Urban Company and Homely by LBB, introducing UC's PVC Wall Panels through a stylish transformation ft. Tisca Chopra.
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what was needed
Urban Company partnered with Homely by LBB to launch its PVC Wall Panels, a new home makeover offering. They needed a compelling hero film to drive awareness, build trust, and showcase the product in action through a premium, lifestyle-first lens.
what i did
Led the campaign from scripting to direction.
While at LBB, I led a brand partnership between UC and LBB's home decor sub-brand, Homely. The goal was to launch their new PVC Wall Panels service in a way that felt premium, accessible, and highly visual.
see also
