Samsung
Directed a series of digital ad films for Samsung’s new Experience Stores, shot across Delhi, Bangalore, and Hyderabad.
00
what was needed
Samsung was launching its flagship Experience Stores across major Indian cities and needed content that could bring the energy of the space to life online. The goal was to create a lively, social-first video campaign that showcased the stores as more than just retail outlets.
what i did
I directed a series of upbeat digital films designed for Samsung’s and LBB’s social channels. The videos blended product showcases with lifestyle-driven visuals: highlighting gaming zones, service bars, and surprise rewards to position the stores as immersive brand experiences.
To support the launch of Samsung’s Experience Stores in Delhi, Bangalore, and Hyderabad, I was tasked with conceptualizing and producing a of series short, high-energy digital films that could translate the in-store vibe to an online audience.
see also
