Kickstarter Showdown

Easily one of the most fun things I’ve done! Coached student founders for their Kickstarter campaigns; $80,000+ raised under 24 hours.

what was needed

Help student founders in Singapore create standout launch videos and marketing content for their Kickstarter campaigns.

what i did

Mentored teams on scripting, visuals, and content strategy; showran shoots and edits; designed pre-launch pitch-battles & a livestream launch showcase.

This has been one the most fulfilling projects I’ve worked on. What stands out about it is not how polished the execution looked at the end, but how much ground we were able to cover.

>The brief was straightforward: help 18 student teams launch real products on Kickstarter. But from the inside, it meant becoming part creative director, part mentor, part showrunner. I worked with teams to shape their concepts, rewrite and edit scripts, plan visuals, and prepare them for production. For many, this was their first time making a film, pitching a product, or telling a story from scratch.

>Once scripts were locked, I led quality control across 18 campaign video shoots with our DOPs. Several rounds of post-production followed, and in between, I helped teams refine their social content and positioning.

>To bring it all together, I designed and produced a live-streamed launch day showcase. Most of them hit their funding goals within 60 minutes.

PS: As I write this, a documentary series that captures the full behind-the-scenes arc of the experience for the students is in the works. Stay tuned to this space for an update!